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Plunge into the New Year!

Logo of the East Tennessee Polar Plunge featuring illustrations of a polar bear and penguin.

Take the plunge January 1, 2024 at Tellico Lake in Vonore, TN at 12 PM and help us keep

East Tennessee Beautiful!


The Monroe County Tourism Department and Visit Loudon County will be hosting the annual East Tennessee Polar Plunge on January 1, 2024 on Tellico Lake at the Toqua Boat Ramp in Vonore, TN. Check-in and day of registration is from 11:00 AM to 11:30 AM. 


Proceeds from the event will go to the Keep Monroe County Beautiful to help in their efforts to protect the Tellico Reservoir. 

Logo of Keep Monroe County Beautiful.

Keep Monroe County Beautiful is a 501(c)(3) non-profit organization serving Monroe County, Tennessee, since 1994. Our mission statement is “Dedicated to promoting public awareness and interest in maintaining a clean beautiful environment.” Our key areas of focus are litter management, beautification, and educating the public about ways to keep our world clean and beautiful. KMCB has been an affiliate of Keep America Beautiful, Inc. since 1994. You might be an artist who would like to introduce yourself and your work here or maybe you’re a business with a mission to describe.

Come take part in the annual East Tennessee Polar Plunge at the Poplar Toqua Boat Ramp in Vonore, TN!

Join other courageous folks and jump into the chilly waters at 12:00 noon on New Year's Day, January 1, 2024. Not only will it be for a good cause, but it's a great way for the entire family to start off 2024!

When you register, you will receive a souvenir 2024

East TN Polar Plunge long-sleeve T-shirt!

Register in advance and receive $5 off the registration price!

Early Registration ends December 31, 2023

$30 adults
$20 kids 17 and under

Day of Registration from 11:00 a.m. to 11:30 a.m. at Tellico Lake

$35 Adults
$25 kids 17 and under

Ruler of the Ice

Register for the plunge and be automatically entered into our Ruler of the Ice Costume Contest. Don your zaniest, funniest and most creative costumes!  First place will take home an awesome prize and will be crowned as the annual Ice King or Queen of the East TN Polar Plunge!


The costume contest will begin at approximately 11:40 a.m. and the winner will be announced right before the Polar Plunge!


Things You Should Know

  • Life jackets and vests are required for children 12 years of age and younger.  You will not be able to participate in the plunge if you do not have the proper safety flotation device.

  • We recommend that you wear water shoes or sandals.  The plunge area is rocky in some places. Having a good pair of water shoes will help keep your paws from being injured.

  • Make sure to bring warm blankets, towels, and a change of clothes.  There will be areas available for changing.


Help us in our efforts to keep East Tennessee’s rivers and lakes beautiful by becoming a sponsor today!

Sponsorship Levels

Freezing – $1,000

4 Complimentary T-Shirts, Large Logo on Back of Shirt, Featured as a Freezing Sponsor on Social Media, Large Logo on Website, 4 Complimentary Plunge Tickets, and 1 Complimentary Vendor Booth

Icy – $500

2 Complimentary T-Shirts, Small Logo on Back of Shirt, Featured as an Icy Sponsor on Social Media, Small Logo on Website, and 2 Complimentary Plunge Tickets

Chilly – $250

1 Complimentary T-Shirt, Name Listed on Back of Shirt, Featured as a Chilly Sponsor on Social Media, Name Listed on Website, and 1 Complimentary Plunge Ticket

Thank You to Our Sponsors!


Title Sponsors











Freezing Sponsors

Logo of Visit Loudon County.
Logo of 9 Lakes of East Tennessee.
Logo of Visit Monroe Tennessee.

Looking to be a sponsor?

We would love to have you partner with us to make this event happen!

Photo of a notepad saying Become A Sponsor

Please contact Visit Loudon County at
(865) 986-6822 to become a sponsor! 

Contact Us!

Thank you for contacting us!

For more information, please contact Visit Loudon County at

(865) 986-6822.

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