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Plunge into the New Year!


Take the plunge January 1, 2023 at Tellico Lake in Loudon, TN at 12 PM and help us keep

East Tennessee Beautiful!


The Monroe County Tourism Department and Visit Loudon County will be hosting the annual East Tennessee Polar Plunge on January 1, 2023 on Tellico Lake at the Poplar Springs Boat Ramp in Loudon, TN. Check-in and day of registration is from 11:00 AM to 11:30 AM. 


Proceeds from the event will go to the Watershed Association of the Tellico Reservoir to help in their efforts to protect the Tellico Reservoir. 


The Watershed Association of the Tellico Reservoir (WATeR) supports policies and projects that protect and improve the environment in and around the Tellico Reservoir. The association is non-profit and non-partisan. The focus is on issues, policies, and practices that promote clean air, water, and natural habitat so that humans can live, work, and play in harmony with native plants and animals as well as with each other. The association strives to work cooperatively with governmental agencies and private organizations with similar goals and responsibilities for environmental protection and appropriate quality economic growth. Public education and demonstration projects are emphasized to make people aware of environmentally friendly practices that affect the watershed. WATeR strives to involve all stakeholders and to represent everyone interested in preserving and enhancing the environmental quality of the Tellico Reservoir Watershed. For more information about this amazing organization, please

Come take part in the annual East Tennessee Polar Plunge at the Poplar Springs Boat Ramp in Loudon, TN!

Join other courageous folks and jump into the chilly waters at 12:00 noon on New Year's Day, January 1, 2023. Not only will it be for a good cause, but it's a great way for the entire family to start off 2023!

When you register, you will receive a souvenir 2023 East TN Polar Plunge long-sleeve T-shirt!

Register in advance and receive $5 off the registration price!

Early Registration ends December 31, 2020

$30 adults
$20 kids 17 and under

Day of Registration from 11:00 a.m. to 11:30 a.m. at Tellico Lake

$35 Adults
$25 kids 17 and under

Ruler of the Ice

Register for the plunge and be automatically entered into our Ruler of the Ice Costume Contest. Don your zaniest, funniest and most creative costumes!  First place will take home an awesome prize and will be crowned as the annual Ice King or Queen of the East TN Polar Plunge!


The costume contest will begin at approximately 11:40 a.m. and the winners will be announced right before the Polar Plunge!


Things You Should Know

  • Life jackets and vests are required for children 12 years of age and younger.  You will not be able to participate in the plunge if you do not have the proper safety flotation device.

  • We recommend that you wear water shoes or sandals.  The plunge area is rocky in some places. Having a good pair of water shoes will help keep your paws from being injured.

  • Make sure to bring warm blankets, towels, and a change of clothes.  There will be areas available for changing.


Help us in our efforts to keep East Tennessee’s rivers and lakes beautiful by becoming a sponsor today!

Sponsorship Levels

Freezing – $1,000

4 Complimentary T-Shirts, Large Logo on Back of Shirt, Featured as a Freezing Sponsor on Social Media, Large Logo on Website, 4 Complimentary Plunge Tickets, and 1 Complimentary Vendor Booth

Icy – $500

2 Complimentary T-Shirts, Small Logo on Back of Shirt, Featured as an Icy Sponsor on Social Media, Small Logo on Website, and 2 Complimentary Plunge Tickets

Chilly – $250

1 Complimentary T-Shirt, Name Listed on Back of Shirt, Featured as a Chilly Sponsor on Social Media, Name Listed on Website, and 1 Complimentary Plunge Ticket

Thank You to Our Sponsors!


Title Sponsors











Freezing Sponsors


Looking to be a sponsor?

We would love to have you partner with us to make this event happen!


Please contact Visit Loudon County at
(865) 986-6822 to become a sponsor! 

Contact Us!

Thank you for contacting us!

For more information, please contact Visit Loudon County at

(865) 986-6822.

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